The average Airbnb income in Southwest Florida is not one number. It is a band, and where a property lands inside that band depends on which city, what property type, and how it is managed. This report covers Cape Coral, Fort Myers Beach, Naples, Marco Island and Bonita Springs using AirDNA and AirROI data from 2025 and 2026, with a focus on what an investor evaluating the region actually needs to decide between markets.
The headline pattern across all five markets is the same: demand is stable, supply has grown, and the gap between managed and self-managed performance has widened. Buying a property in Southwest Florida no longer carries the listing automatically. Active pricing, listing quality and review discipline now drive whether a property earns at the median or in the top quartile.
The table below summarises 2025-2026 performance across the five primary Southwest Florida short-term rental markets. All figures are pulled from AirDNA and AirROI public data and reflect the most recent twelve-month windows reported by each provider.
| City | Active listings | Average ADR | Average occupancy | Peak month ADR |
|---|---|---|---|---|
| Cape Coral | 7,950 | $263 | 56% | $300+ |
| Fort Myers Beach | 1,015 | $362 | 55% | $453 |
| Naples | 2,167 | $374 | 37% | $405 |
| Marco Island | 1,445 | $356 | 63% | $592 |
| Bonita Springs | 824 | $305 | 52% | $384 |
Sources: AirDNA Cape Coral overview 2026, AirROI Fort Myers Beach 2026 report (Feb 2025 to Jan 2026), AirROI Naples 2026 report (April 2025 to March 2026), AirROI Bonita Springs 2026 report, AirDNA Marco Island data 2025.
Cape Coral is the largest short-term rental market in Southwest Florida by listing count, with roughly 7,950 active listings tracked by AirDNA. Market-wide ADR sits at $263. Average occupancy is 56 percent. The gap between the top and bottom quartile is wider than in any other Southwest Florida market: top-quartile properties run at $327 or more per night, the top 10 percent reach $419 plus, and the bottom quartile sits at $195.
Annual revenue for well-managed Cape Coral properties typically lands in the $40,000 to $70,000 range, with canal-front homes with private pools at the higher end. Peak season runs December through April, when top listings push to 70 to 85 percent occupancy with ADRs above $300. February is consistently the strongest pricing month.
The Cape Coral market rewards active management more than any other SW Florida market because the supply-demand balance is the tightest. A property listed and forgotten will sit in the bottom quartile. For the full management view, see Cape Coral vacation rental management.
Fort Myers Beach runs a higher ADR than Cape Coral but lower occupancy. AirROI tracks about 1,015 active listings, with average ADR at $362 and occupancy at 55 percent over the Feb 2025 to Jan 2026 window. Peak month performance reaches $453 ADR and 67.7 percent occupancy.
The market is still recovering from Hurricane Ian in 2022, which reduced inventory and changed the property mix. Beach-adjacent properties with direct Gulf views consistently outperform the median. Investors evaluating Fort Myers Beach should plan for a shorter peak window and absorb the soft summer months. Fort Myers vacation rental management covers the operational considerations specific to this market.
Naples sits at the high end of Southwest Florida ADR but with the lowest average occupancy among the five markets in this report. AirROI tracks 2,167 active listings, with average ADR at $374 and occupancy at 36.7 percent for the April 2025 to March 2026 window. RevPAR is $144. Peak month performance reaches $405 ADR and 64.9 percent occupancy.
The average annual revenue per host in Naples comes in around $37,071 according to AirROI. Supply grew 71.8 percent year over year, the steepest growth in the region, and revenue still trended upward, which signals that demand is keeping pace with new inventory rather than being diluted. Booking lead time averages 57 days, longer than other SW Florida markets, which suggests Naples attracts more planned destination travel than spontaneous bookings.
Marco Island delivers the highest peak-month ADR in the region. AirDNA tracks 1,445 active listings, with median ADR at $356 and median occupancy at 63 percent. A typical Marco Island short-term rental is booked for 230 nights per year, the highest booked-nights figure of the five markets in this report.
Peak month performance reaches $592 ADR and 64.7 percent occupancy, with $11,875 in peak monthly revenue. ADR peaks in March. The lowest pricing month is September. Marco Island works for investors looking at premium properties with strong booking consistency and a higher operating intensity. The market is smaller and more concentrated than Cape Coral, which means competition for listing visibility is more direct.
Bonita Springs is the smallest of the five markets in this report. AirROI tracks 824 active listings as of January 2026. Peak month performance reaches $384 ADR and 63.8 percent occupancy with $7,185 in monthly revenue. ADR peaks in January.
Bonita Springs sits between Naples and Fort Myers Beach geographically and in performance. ADR is below Naples and Marco Island but above the Cape Coral average. Occupancy is more consistent through the year than Naples. For investors looking for a smaller market with less inventory competition, Bonita Springs offers a defensible position if the property is in the right area.
The same property under active management versus passive listing produces meaningfully different income figures. Across the AirDNA and AirROI 2025-2026 data, the consistent pattern is that self-managed and passively listed properties land in the bottom half of their market’s earning distribution, while actively managed properties consistently reach the top quartile.
The gap is largest in Cape Coral, where supply is highest and pricing competition is sharpest. It is also visible in Naples, where the supply growth of 71.8 percent year over year has made listing differentiation more important than ever. Vacation rental management fees at 18 to 20 percent for full service capture a meaningful share of revenue, but typically deliver a net result equal to or higher than self-management once the time, response speed and pricing discipline are accounted for.
Cape Coral works for investors who want volume, growth and a willingness to manage actively. Listing count is high, market data is deep, and ROI compounds for owners who hit the top quartile through professional management. Canal-front properties with Gulf access perform best.
Fort Myers Beach works for investors who can absorb the post-Ian recovery period and want a higher ADR profile with a narrower peak window. Direct Gulf-view properties are the strongest performers.
Naples works for investors targeting premium properties with longer-lead bookings and lower-density year-round operation. The market suits a hold-and-build strategy more than a high-turnover one. Naples vacation rental management covers the operational specifics for Collier County.
Marco Island works for premium-property investors looking for the highest peak ADR and the longest booked-nights count. Operating intensity is highest in this market, and management quality drives most of the variance between top and bottom performers.
Bonita Springs works for smaller-scale investors looking for a less competitive market with stable occupancy. Property selection matters more here than in larger markets because the smaller inventory means each listing’s individual quality carries more weight in search results.
If your Southwest Florida property also needs care when it is not rented, our sister company Suncoast Propertycare handles home watch, maintenance and year-round care across Lee and Collier County. See suncoastpropertycare.com for certified home watch and full property care services.
Considering a Southwest Florida vacation rental investment? Request a free property analysis with current ADR, occupancy and revenue projections specific to your address.
The average Airbnb income in Southwest Florida varies by city. Cape Coral averages around $263 per night at 56 percent occupancy across roughly 7,950 active listings, putting well-managed annual revenue in the $40,000 to $70,000 range. Naples averages $374 ADR at 37 percent occupancy with average annual host revenue around $37,071 per AirROI. Fort Myers Beach averages $362 ADR at 55 percent occupancy. Marco Island runs the highest peak ADR at $592 with 63 percent typical occupancy. Bonita Springs sits at $305 average ADR with 52 percent occupancy.
Highest peak-month revenue is Marco Island at $11,875 per peak month with $592 ADR. Highest year-round volume potential is Cape Coral due to listing density and supply depth. Highest ADR for premium positioning is Naples at $374 average, with Marco Island reaching $592 in peak month. The right market depends on your investment strategy: yield versus appreciation, year-round versus peak-season, premium versus volume. See Cape Coral vacation rental management for the volume market view.
The gap between top-quartile and bottom-quartile earners in every Southwest Florida market traces to two variables: pricing discipline and review consistency. In Cape Coral, top-quartile properties run at $327 or more per night while the bottom quartile sits at $195, a 67 percent gap on the same base property type. Active dynamic pricing and review management consistently shift properties from the median into the top quartile. The vacation rental management fees guide covers what each tier includes.
Peak season across all five Southwest Florida markets runs from December through April. February and March are the strongest pricing months for Cape Coral and Marco Island. January peaks for Bonita Springs. Summer (June through August) is the softest period region-wide. Peak occupancy for top properties reaches 70 to 85 percent in Cape Coral, 67 percent in Fort Myers Beach, 65 percent in Naples and 64 percent in both Marco Island and Bonita Springs.
All figures in this report are pulled from AirDNA and AirROI public market data covering the most recent twelve-month windows: AirDNA Cape Coral overview, AirROI Fort Myers Beach report (February 2025 to January 2026), AirROI Naples report (April 2025 to March 2026), AirROI Bonita Springs report and AirDNA Marco Island data. Active listing counts and ADR figures come from these aggregated public datasets. The Southwest Florida vacation rentals guide provides the broader market context.
Supply growth has been highest in Naples at 71.8 percent year over year per AirROI. Cape Coral added inventory but remains the volume leader at around 7,950 listings. Fort Myers Beach is still rebuilding inventory after Hurricane Ian (2022) and currently sits at about 1,015 active listings. Marco Island and Bonita Springs are smaller and more stable in listing count. Growing supply alongside stable or rising ADR signals continued demand for the region as a vacation destination.
Full-service vacation rental management in Southwest Florida ranges from 18 to 20 percent of booking revenue. Florida First Class Villas charges 20 percent all-in with no onboarding fee and a 12-month cancellation clause. Casago, which acquired Vacasa in 2025 and operates as a franchise network, charges 18 percent posted fee with quality that varies by franchisee. Evolve Core charges 10 percent plus a $250 onboarding fee but does not include physical management. See Cape Coral vacation rental management for the full-service breakdown.
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